Monthly Archives: February 2012

Big thanks to everyone who came out to Bar-Cöde last night for the ASAE Technology Section Council’s second unofficial happy hour, which will be a recurring monthly event for the association tech community in 2012. Here’s a few captured snaps from the event:

Battle of Daves: Dave DeLorenzo and Dave Coriale



























































Big plans are underway for next month’s event.  More details coming soon….

Have a great idea for a future event? Hit me up @kyleecoffman or at kyleecoffman[at]


Sometimes it feels like your digital marketing projects can take a lifetime to starting making sense to your colleagues, senior leaders, or committee members. As social media evangelists for our organizations, we put our ideas “out there” like an experiment and hope that we attract the right people, those right people engage, and those people keep engaging and coming back. Sometimes the project works and sometimes the project fails. Or sometimes, the project never gets approved and it dies before it had a chance.

This just comes with the territory.

Still, there are moments when something “clicks” and magic happens. In those moments, you realize that your job as a community manager or digital marketer DOES matter and all those tools you rely so heavily on are just the drivers of something so much larger at work.

There’s a great blog post by David Armano, EVP of Global Innovation & Integration at Edelman Digital calling 2012 The Year of The Change Agent and I couldn’t agree more. To all the innovators and change agents out there, here’s to the good work that you do!