Monthly Archives: January 2013

“The main purpose of science is simplicity and as we understand more things, everything is becoming simpler.” — Edward Teller

If you’re feeling anything like me, the rush of new projects and goals in 2013 to accomplish jumped upon you in January and now you’re trying to catch your breath. You see, I’ve been having incredibly creative moments and ideas that pile upon me faster than what I know to do with them, but invariably, there are the other unplanned instances in life (meetings, emails, dramatic phone calls) whether in business or in life that creep in and before you know it, you’re scrambling again and those ideas are pushed aside or quickly forgotten.

After some recent family events, I’ve been reminded of how easy it becomes for many of us to get lost in the details. And it doesn’t help that in America our average “options” resemble something like this:

photo from

photo from


In this time of information overload that we live in, we are seeking quick, clean lines and the information that we need delivered quickly. I’ve been working a lot recently on online strategy projects, where often times we evaluate the clutter at hand on a website, define the objectives and needs of an organization, and understand the needs, language, and lifestyle of an organization’s members in an effort to bring a balance of efficiency and elegance to a client’s new online adventures.

Today, I am reminding myself that the answers are simple. A project can be complex, but don’t let distractions do their part to create overly complex situations. Stay on track and run the course. Break your project into many parts. Don’t let the clutter (phone calls, emails, Tweets, and G-chats) sway you or interrupt your most productive moments.

How are you “staying the course” and finding simplicity in your life?

“Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity.” — Albert Einstein