Responsive Design has been the buzz word along with “Big Data” in the association community for the past year and there’s a good reason why. With 2013 deemed “The Year of Responsive Design” by, as well as forecasted by many to be the year that mobile browsing surpasses desktop browsing, associations need to have a solid mobile solution.

As all of us have now become comfortable with carrying and relying on multiple devices (tablets, smartphones, laptops, desktops) to tackle our work and manage our communications, we will no doubt embrace even more as new and evolved products continue to infiltrate the market. Just consider the tabtop and phablet.

If associations want their content to be consumed, then they must think beyond traditional mobile sites and native apps as there one and only mobile solution, and really look at their website.

In a recent interview with ResultsDirect’s Cecilia Satovich on DelCor Sweet Spot Live, I asked her the big questions surrounding responsive design, the triumphs, challenges, and reasons why she considers it a solid solution.

Is your association considering moving to a responsive web design? What are the questions you still have?


So, I’ve been quiet for a few weeks and there’s a good excuse for why. I joined the incredible team at DelCor as a Senior Consultant, Technology & Digital Strategies on April 3. For those of you who know DelCor, you know what a hard-working, smart, and passionate group of technologists it’s comprised of. Also, you might know about the DelCor Social Media Sweet Spot that former DelCorian KiKi L’Italien hosted. Sweet Spot is a live web show that happens every other week from 12:30pm – 1pm ET. As the new host of Sweet Spot, I was honored to interview Renato Sogueco, Chief Information Officer for the Society of American Florists (SAF), and current Chair of the ASAE Technology Council. I didn’t include today’s entire Sweet Spot episode due to a freak browser/audio-recording error that plagued my MacBook, but here’s the interview portion with Renato. He shared the great work that the Tech Council has been doing as well as some productivity tips for mobile warriors.

Big thanks to Renato for the interview. More good stuff to come.

Calling all community managers, digital strategists, marketing nerds, and organizational leaders – join me this Friday, Dec 2 at 3pm ET  for a Q&A tweetchat with Jamie Notter, Vice President at Management Solutions Plus, and Maddie Grant, chief social media strategist for SocialFish, to discuss their recent book Humanize: How People Centric Organizations Succeed in a Social World.

And if or if you can’t join the chat, BUY THIS BOOK.

Like most marketing/pr folks out there my bookshelf is loaded with reads from other social media bibles from thought leaders like Brian Solis, Charlene Li, Clay Shirkey, Seth Godin, Guy Kawasaki, etc. The tools might be quickly antiquated from one publishing date to the next (oh geez, that’s so 2009! *sarcasm*), but the deeper message in these books and in the new release Humanize resonates home (deeply). It’s a call for humanizing business and if you’re as eager to tear through this as I was, then you know exactly the exciting triumphs and sometimes excruciating pain it takes to modernize the “this is the way we’ve always done it” attitude of your organization. Many of us already “get” the tools, but what we need is awakened leadership.

“Creating human organizations requires more than social media. It requires new leadership.”

Did I mention it comes with online worksheets too?!

The authors understand the power and limitations of non-profits and associations in a way few other books out there do.  Through my own strange luck, I happened to meet Maddie and Jamie in the association community two or three years ago (too long here to explain, but let’s just thank my sister KiKi L’Italien and friend Elizabeth Engel for introductions, eggs, and lots of Sunday cocktails amidst flash mob dance practices) and I can only say Maddie and Jamie know their stuff.

Maddie has been a true resource and friend when I started my new position leading digital marketing strategy for a trade association over a year ago. I remember this every time I get tapped to help a friend newly tasked with taking on social media. Believe me, we’re all learning all the time and this book will take you there.

“Follow the white rabbit.”

Join the chat this Friday, Dec 2 at 3pm ET via #ASAEtech. Have a question you’d like to ask Maddie and Jamie? Post it in the comment section below. 

photo by Callie Koers-Pullman

Yes, my 10 months of wedding planning tasks, trials, and triumphs ended beautifully at the American Visionary Art Museum on October 16, 2011 in AVAM’s sculpture garden & barn. It’s still two weeks or so until the professional photos appear, but I am elated by the collection of videos and photos we’ve received. Oh, the power of mobile technology.

Weddings, like just about every other industry out there, are also embracing social and mobile technologies. Since I just went through the whole process myself, I thought I’d share a few tips.  From the administrative side, I’ll share the tools that my husband and I found useful:

Wedding Wire – no surprise here! The website allows you to collect guest info, create table charts, manage your budget, and export every small detail into the document (excel, pdf, etc.) of your choice. A must if you’re planning your own wedding.

Website – there are many sites out there allowing you to create your own free wedding site with their suggested templates. Easy to create one, but for design freaks, your choices are limited. I created a website using, one of my all-time favorite website creators for folks like me with little web design skill. It gives you multiple choic

photo by Callie Koers-Pullman

es for page layouts, a plethora of widgets that are easy to add, and some really hip-looking templates. I first read about in an issue of Entrepreneur Magazine and also host my personal portfolio site there.

Mobile App— My website technically served as a mobile site for me, but I can’t help but think about the various uses of creating a mobile app with a push notification that could share your wedding program or an alert when the shuttles arrive– hello, cost savings on the printed paper front! A little ridiculous, especially if you have a large assortment of older guests or those that are less tech savvy at your event, but still fun to think about.

We also generated a QR code on the bottom corner of our save-the-date which directed guests to the website.

Geo-location – I did not create my own Foursquare space, but there were multiple check-ins at the American Visionary Art Museum on Foursquare and on Facebook.

photo by Callie Koers-Pullman

Music – A friend of mine suggested the app Wedding Songs Planner which I honestly downloaded the week before my wedding, but didn’t get a chance to try. If you’ve used it or plan to, I’d love to hear some reviews on the app or any others for that matter.

Livestream – For guests with health issues or limited budgets who aren’t able to make the grand affair, you can always livestream via UStream or another service.

Twitter – There were some great tweets from a few guests, but the bridal party was way too busy to tweet on the day of. Would’ve been great to designate a hashtag for the event though and designate a “wedding tweeter” – especially for guests wanting to explore Baltimore and offer tips to other guests throughout the weekend.

My hubbie (yes, still exploring the word here) and I embark on our honeymoon tomorrow morning. I will reserve our early-morning cab via TaxiMagic tonight (love this app & #TaxiMagicNation) and we have all of our travel info in TripIt per usual. At some point, I will write all of my wedding reviews on Wedding Wire, Yelp, Facebook, etc. to thank all of our vendors for an incredible night. But for the next week, it’s all about Mexico…